What does Yellow Truck Marketing do?

We're a boutique advertising agency for local businesses. We handle paid media across Google, Meta and local display, creative and branding, local SEO, social media, campaign strategy, and monthly reporting — all managed under one roof so you have a single team accountable for growth.

What kinds of businesses do you work with?

We specialize in local businesses — service providers, retailers, restaurants, e-commerce, and more — that want senior-level marketing without building an in-house team. If you serve a local or regional customer base, we're built for you.

How does your pricing work?

Most clients work with us on a monthly retainer sized to their goals and media budget. You get a clear scope of work up front, and everything — hours, deliverables, invoices, and reporting — lives in your client portal, so there are no surprises.

Do I pay for ad spend separately?

Yes. Your management fee covers our work; your media budget — the money that goes to Google, Meta and other platforms — is billed as a separate, transparent pass-through line so you always know exactly what's going to the platforms versus to us.

Do you require long-term contracts?

We keep terms simple and flexible. Some engagements have a short initial term, but our goal is to earn your business every month with results, not to lock you in.

How soon will I see results?

Paid campaigns can drive leads within the first few weeks, while SEO and organic growth build over a few months. We set realistic milestones up front and report progress every month.

How will I know it's working?

You'll get transparent monthly reporting tied to real business outcomes — leads, calls, and return on ad spend — not vanity metrics. Everything is viewable anytime in your client portal.

What areas do you serve?

We're based in Layton, Utah and work with local businesses throughout the western United States and beyond.

How do we get started?

Reach out through our contact form or book a free strategy call. We'll learn about your business, recommend a plan, and if it's a fit, get you set up with a scope, contract, and onboarding into your client portal.

How Icon Auto Glass Booked More Local Jobs with Smarter Advertising

A look at how Icon Auto Glass turned local search visibility and targeted paid media into a steady flow of windshield repair and replacement bookings.

When a local auto glass company wants to grow, the challenge is rarely a lack of demand — cracked windshields happen every day. The real challenge is being the business a driver finds and trusts the moment they need help. That's exactly the problem we set out to solve with Icon Auto Glass.

The Starting Point

Icon Auto Glass does excellent work: fast windshield repairs, full replacements, and mobile service that meets customers wherever they are. But like a lot of local shops, they were relying mostly on word of mouth and a website that wasn't showing up when nearby drivers searched for glass repair.

What We Focused On

We built a simple, focused growth plan around the way people actually look for auto glass service:

Local search visibility — optimizing their Google Business Profile and website so they appear for high-intent searches like "windshield replacement near me."
Targeted paid media — running tightly geo-targeted ads that reach drivers in their service area at the moment they're ready to book.
A clear path to book — making the phone number and quote request impossible to miss, on every device.

The Results

By meeting customers at the moment of need and removing friction from booking, Icon Auto Glass saw a steadier, more predictable flow of repair and replacement jobs — without relying on guesswork or one-off referrals. Just as importantly, everything is tracked transparently, so they can see exactly where their new business is coming from.

The Takeaway

For a local service business, growth isn't about shouting the loudest. It's about being found, trusted, and easy to hire at the exact moment a customer needs you. That's the approach we bring to every local business we partner with.

If you run a local business and want that same kind of steady, measurable growth, book a free strategy call — we'd love to help.