How Mr. Injection Grew From a Local Med Spa Into a National Telehealth Brand
See how Yellow Truck Marketing helped Mr. Injection scale from a single Kaysville, UT med spa into a nationwide telehealth and ecommerce brand — growing website traffic 395% YoY and online orders 175% YoY.
When Mr. Injection first opened its doors in Kaysville, Utah, it looked like a lot of med spas do in their early years: a loyal group of local clients, a strong reputation for injectables and aesthetic treatments, and a growth ceiling set by how many people happened to live within driving distance. That's a fine business, but it isn't a national one. The team at Mr. Injection had bigger ambitions — they wanted to take what was working in Kaysville and turn it into a telehealth and ecommerce brand that could serve patients well beyond Utah. That's the project Yellow Truck Marketing has been building with them for the past year, and the results have reshaped what Mr. Injection is able to be.
The foundation of that shift is a custom ecommerce site built to function less like a brochure and more like a storefront. Instead of a local business page that ends at a phone number, Mr. Injection now has a platform where patients anywhere can browse treatments, understand pricing, and move through a telehealth consultation and ordering flow without ever stepping into the Kaysville location. We built and continue to manage that site as the hub everything else points back to — every ad, every social post, and every piece of content exists to bring someone to that storefront and make it easy for them to become a customer once they arrive.
Getting people to that storefront is where the rest of the engagement comes in. Yellow Truck runs Mr. Injection's organic content, paid search, and paid social as one coordinated system rather than three separate efforts. Organic content builds the brand's authority and answers the questions patients actually have before they're ready to buy, paid search captures the high-intent searches happening in new markets as the brand's footprint grows, and paid social keeps the brand in front of both new and existing audiences with the kind of visual, trust-building content a telehealth brand needs to earn business from people who've never set foot in the Kaysville office. Each channel is doing a different job, but they're all built to reinforce each other and point back to that same ecommerce experience.
The numbers over the last year show what that integrated approach can do. Website traffic is up 395% year over year, which reflects Mr. Injection's growth from a locally-known med spa into a brand people are finding and searching for nationally. More importantly, that traffic is converting: online telehealth orders have grown 175% year over year, meaning the ecommerce experience isn't just attracting visitors, it's turning them into paying patients. On the social side, engagement is up 101% and views are up 49%, showing that the audience Mr. Injection is building isn't just larger — it's more actively involved with the brand.
Mr. Injection's story is a good example of what's possible when a local business treats its website, content, and advertising as one growth system instead of a collection of separate to-dos. A med spa that once depended entirely on local walk-ins now has a national telehealth business generating real, measurable revenue, and Yellow Truck Marketing has been the team building and running that engine every step of the way. If your business is ready to make a similar leap, we'd love to talk about what that could look like for you.